Instagram Wants to Make Reels Popular Again…on Its Own App

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Insider says Instagram is testing out a new feature called “Templates,” which will let people make Reels by copying video formats from other videos on the platform. The feature looks a little like TikTok’s own “templates” tool, which lets people add their own content to a premade video/sound.

Alessandro Paluzzi, a reverse engineer, saw an early version of Templates in January. Josephine Hill, a marketing manager, and influencer, has already used the feature. In a screenshot that Hill posted last month, it looks like users can move their own clips into premade frames and add their own audio to the videos they make. Hill stated that this could save people from having to use third-party templates from sites like Canva or follow online tutorials very closely to get a certain format, which is a big thing.

A Meta spokesperson stated: “We are always working on new ways to make Reels simpler to create. We are testing the ability for you to make a reel using an existing Template from another reel.”

As of now, they are testing the feature with a small group of users. The test comes as Instagram is trying to get more people to use Reels and fix one of its biggest problems. Have you noticed that you watch TikTok reposts on Instagram? Last year, Instagram stated it would stop promoting Reels with TikTok watermarks. This week, Instagram CEO, Adam Mosseri, said the platform would be even more strict by demoting reposts. Add templates to the mix, and it might be easier to make videos on Reels and make it more likely that people will come up with new ideas.

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