Apple Celebrates Pride Month With New Bands For Its Watch

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Credit: Apple

With three new watch bands and an iPhone watch face, Apple is celebrating Pride Month with a nod to the LGBTQ community. According to Apple’s official press release, the business is releasing two distinctive Pride Edition bands with fluid Pride wristwatch faces in support of the international LGBTQ+ community and equality movements. This season’s Pride Edition Sport Loop is woven with the word “pride,” an innovation that Apple says is a first for the brand. Apple is also launching a Shot on iPhone pride campaign on Instagram, which will feature the work of creative and public figures linked with the global LGBTQ+ community.

Pride Month Special Additions

The Pride Edition Sport Loop for the Apple Watch is a one-of-a-kind add-on. The maker used this cutting-edge technique to detach nylon fabric loops from the band, showing the imprinted phrase “pride” within. Macintosh computers of 1984 used a font based on the iconic, welcoming “hello” message. The revised Sports band’s color variant incorporates colors from a variety of pride flags.

The Apple Store now offers a special Pride Edition Nike Sport Loop. Even the Nike Bounce face that is attached to this bracelet has a rainbow of hues. The rainbow-hued hues of pride contrast dramatically with the band’s usage of black as the foundation color.

In recognition of Pride Month, Apple has released a new watch design that has rainbow-colored lines flowing vertically throughout the surface of the device. Colorful threads move when the Digital Crown is rotated, the screen is tapped, or the user raises their arm. A new App Clip will be incorporated in the band packaging to make it even easier for consumers to access the new watch face that goes along with it.

The band and display are clearly visible in the report’s first shot. For $49, you may choose either the Pride Edition Sport Loop or perhaps the Nike Sport Loop. On May 26, 2022, Apple’s main website will begin selling the products.

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