People who are roaming about in Soho may come across a new physical location for Nothing, even if they aren’t familiar with the Nothing brand. Along with other Nothing merchandise, the Nothing Phone (1) and the Ear Stick earbuds will be available for purchase when the store opens for business in London on Saturday, December 10 at 11:30 AM. As a way to commemorate the event, they will be releasing a limited edition #the100 unit of Ear (stick). Only available at the physical store. Laser etched 1-100. till there is no more stock.
The showroom space in the store will be 785 square feet and will be spread out over two floors. There is a transparent phone booth equipped with a Nothing Phone (1) that is intended to serve as the official shop’s customer service line. Additionally, there is a 4,000 flip-dot display that projects images onto a wall.
Tomorrow, Nothing is breaking new ground. New London ground to be precise.
Nothing Store Soho is coming at a time of exciting acceleration for the brand. Not only have we just celebrated our second birthday, but we’ve also just crossed the 1,000,000 products sold mark.
Our first retail space is a physical expression of everything we stand for. And we’d love to see you there!
The shop’s address is 4 Peter Street, and it will be open for business seven days a week. In addition to that, there will be a selected assortment of fashion and design labels as well as a variety of audio items originating from the Swedish company Teenage Engineering. The interior design of the store is light and airy, with a nostalgic vibe and a transparent aesthetic, taking its cues from the sleek and uncluttered appearance of the brand’s items.
